The Best Way to Expand the Size of Your Mailing List

Whether you are selling ebooks or electronics, building a list in any niche can be done in three easy steps. And you'll find that the process of converting visitors to customers isn't as difficult as  you may at first imagine.

Every internet marketer have heard the phrase, "the money is in the list". Well, that's only true if you are talking about a list of hungry buyers. But what if you have a large list of freebie hunters, would you consider that money? If your answer is no, then I'll agree with you. So what you want is a list of pure ready to buy subscribers and then making money will be as simple as press and send.

Almost immediately you can start building a powerful email list, without the need to design a website or doing anything complicated, with this three step formula that I'm about to share with you. Once you master this strategy then you can go on to build as many email lists as possible that you can continually use to market your products over and over again. You can also use this strategy to leverage other people's marketing effort  to generate leads for your business and make a ton of money.

STEP1

ZOOM IN ON YOUR TRAFFIC SOURCE

If you can get laser targeted visitors to your landing page or your squeeze page then greater will be your chance of converting your visitors to buyers. That's why your number one objective in expanding the size of your email list is to build up a list profile of potential visitors who are hungry buyers for your product. There are many ways that you can build up such list for any niche that you are targeting. One way is to use any of the paid or freely available keyword software tools on the market to narrow down your search term for organic traffic. The Google-keyword tool is an excellent free software tool that will allow you to harvest a large list of keywords that can be use in organic as well as PPC campaigns. If the traffic is high, the competition is low and the pay-per-click value is also high then you could be looking at a money keyword and the possibility of building a massive list of ready buyers for the niche of your choosing.

If the source of traffic is not targeted then there is bound to be a disconnect between you and the visitors coming to your squeeze page, which will result in low sales conversions . This disconnection usually exist if you don't buy traffic from reputable sources or if your marketing funnel is misleading. For example, if your squeeze page is saying one thing but when the visitors optin they see something else then you can be sure that you will not get the sale. And the last thing you need is a large optin list of none buyers.

STEP2
HAVE A HIGH QUALITY PRODUCT TO OFFER

In order to attract quality visitors to your site, you must have a quality product to offer. A quality product is one that can address an immediate need or solve a pressing problem that your visitor is having to the extent that they are willing to give you their email address or credit card information in order to learn more or access the product immediately.

Your product must be visibly displayed on your website or squeeze page along with the associated benefits outlined in brief bullet points. This is to ensure that visitors attention is immediately directed to the product.

A squeeze page is basically a single page call to action consisting of three important parts, namely:

i) A powerful attention grabbing headline and sub-headline,

ii) Several briefly written bullet points highlighting the benefits of the product to the customer

iii) Thirdly, an optin form for email submission. Another very important part of having a quality product include having a high quality optin bribe as a free offer or as an indication of your product's quality  as well as your willingness to give value to your customers. A good optin bribe not only begins the marketing process but is a surefire way of building a huge mailing list of subscribers for your business in no time at all.

STEP3

MAKE CONTACT

Once you have completed steps 1-2 above, that is, you have completed your keyword research, create a quality product to offer to your customers, and set up an attractive looking, persuasive squeeze page, then all that is required to start building a mailing of subscribers in your niche is step three. This final step is critical to the whole process and involve the power of leveraging.

Firstly, you will need to survey your chosen niche to see which marketers are most active and dominant, having either a large list or a very successful newsletter. Once you have identified such a person or persons, then you'll need to make contact with them and try to negotiate a mutual beneficial deal to market your product to their list or subscribers. Once a agreement is reached  between you and the potential marketer, then your next step is to write a crafty but brief email to promote the benefits of your product and drive traffic to your squeeze page from their mailing list, newsletter or website.

If you are an affiliate and don't have a product of your own, then you'll need to select only the best product that are extremely successful in your niche and market that to their list, newsletter or websites.

FINAL THOUGHTS
Some people might be turned off because of the cost involve in this process, but although the start up cost for implementing these three steps may cost a few hundred dollars just imagine the benefits to be gained from building a list in any niche at anytime you want. The returns could be in the thousands not to mention that your are creating a solid list of subscribers and buyers. And this process is so simple that with minimal effort you can rinse and repeat this process as many times as possible and at anytime.